Conference Speakers November 3, 2009
To view further details about each speaker, please click on their photo or name.
Day Moderator
David Terrar
Executive Director, Wordframe/ITBrix
Online Moderator
Dennis Howlett
Blogger, ZDNet
Keynote Speakers
Benedikt Köhler
Director Digital Strategy & Research, Ethority
Deborah Hudson
Global Head of Internal Communications, Zurich Financial Services Group
Speakers
Christophe Langlois
Founder, Visible Banking
Marilyn Pratt
Community Evangelist & Business Process Expert Community Advocate, SAP
Stan Stalnaker
Founder and Creative Director, Hub Culture and Hub Culture Pavilions
Johannes Haus
Director Subscriptions, XING
Lee Bryant
CEO, Headshift, part of Dachis Group
Anne McCrossan
Founder & CEO, Visceral Business
Arnould Moyne
Founder & CEO, FinRoad Financial Markets Network
Matthias Kröner
Founder & CEO, Ficoba / Fidor Community Banking
Roundtable Panelists
Wolfgang Jastrowski
Head Unite Communication and Collaboration, Swiss Re
Boris Janek
Online Marketing Manager, VR-NetWorld GmbH Internet Service Provider of the German Volksbanken Raiffeisenbanken (BVR)
Detailed profiles
David Terrar
Executive Director, Wordframe/ITBrix

David heads up D2C, a consulting firm which provides social media consulting and Software as a Service (or cloud) based solutions for content, collaboration, web publishing, and online accounting as well as being the UK representative for Web 2.0 University™. In addition he is Executive Director of ITBrix LLC, the software company that creates WordFrame, the web publishing and collaboration platform for building better web communities, and PageTypes their CMS. David is on the advisory board of SocialMediaToday LLC. He is Vice Chair of the UK’s newly formed Intellect SaaS Group.
David has been in the software business for over 20 years. While most of his time has been involved with ERP and finance systems, he’s spent the last 5 years applying social media, web 2.0 tools and cloud based solutions to the enterprise. David writes the Business Two Zero blog about applying web 2.0 technology, SAS tactics and guerrilla marketing to business, and is a member of both the Enterprise Irregulars and Social Media Today blogging groups. He is also involved with the running of London Wiki Wednesdays, CreativeCoffee Club and Amplified (the Network of Networks).
Dennis Howlett
Blogger, ZDNet

Dennis Howlett has been providing comment and analysis on enterprise software since 1991 in a variety of European trade and professional journals including CFO Magazine, The Economist and Information Week. Today, apart from being a full time blogger on innovation for professional services organisations, he is a founding member of Enterprise Advocates. Prior to, Dennis was technology and tax partner in a British firm of Chartered Accountants for 10 years. Prior to that held various senior finance roles across a broad range of industries.
Benedikt Köhler
Director Digital Strategy & Research, Ethority

Dr. Benedikt Köhler studied sociology, ethnology and psychology at LMU Munich. While pursuing his PhD programme at the chair of Ulrich Beck, he started working as a freelance Social Media Strategy Consultant. Being a sociologist, Benedikt enjoys a designated reputation in the field of Market Research in User Generated Channels and actively participates in the establishment of common parameters for measuring success in Social Media. He is co-founder and vice chairman of the “Arbeitsgemeinschaft Social Media e.V.”, which was founded in 2008. On a regular basis, Benedikt publishes articles on blog.metaroll.de, usually dealing with topics around media and sociology. Since January 2009, he has been working as Director Digital Strategy & Research at ethority, German Brand Affinity Specialist in the field of Social Media, and is managing the branch office in Munich.
Deborah Hudson
Global Head of Internal Communications, Zurich Financial Services Group

Deborah Hudson has been Global Head of Internal Communications at Zurich Financial Services (ZFS) since 2007. Prior to this, she held the position of Director, Corporate Communications and Community Relations at Farmers Insurance Group, which Zurich manages. Previously, Ms. Hudson worked in consultancy, for clients as wide ranging as Accenture, The Tom Peters Group, and UCLA, and is the author of Beyond the Bottom Line, a book of case studies of best practice government and non profit organizations in the U.S. She has a Bachelors degree from Yale University.
Christophe Langlois
Founder, Visible Banking

Christophe is an active blogger and business networker. In 2007 he founded Visible-Banking.com which is the only blog 100% focused on social media in finance. Christophe is an experienced presenter, thought leader, and advocate for Web 2.0, and he is a regularly requested speaker at conferences.
In late 2008, he left his Senior Innovation Manager job at Lloyds TSB, now the largest banking group in the UK, to set up his own social media agency, Visible Media Ltd, and focus on his passion for online advocacy. Now Christophe helps financial institutions all over the world to better understand and leverage social media with a key focus on people engagement (client & employee).
Marilyn Pratt
Community Evangelist & Business Process Expert Community Advocate, SAP
Marilyn began writing code in the early 80’s and has worked for SAP in the Americas since 1999, where she served as a senior instructor for SAP Education, delivering courses in the Advanced Business Application Programming Language (ABAP) to thousands of developers and consultants. Marilyn was one SAP Education’s earliest adopters and promoters of online learning and rich media learning content, facilitating and moderating online training events. Community is part of Marilyn’s DNA having lived for over a 15 year period of time in a socialistic communal environment, where she served as IT director and also was a grassroots environmental advocate. In 2004 Marilyn became a community manager and content strategist for the SAP Developer Network and in 2006 helped launch the Business Process Expert Community, where she is presently the community evangelist and participant facilitator. In this context she walks the tightrope between the old paradigm of enterprises wanting to control messages and the new reality of engaging with a participatory and open ecosystem model. Marilyn holds a master’s degree in Adult Education and Distance Learning as well as a fine arts degree in professional theater directing. Social responsibility and sustainability topics are among her passions and she can be found talking about them at her blog and her SAP Community Network blog.
Stan Stalnaker
Founder and Creative Director, Hub Culture and Hub Culture Pavilions
A noted commentator on the social impact of globalization, Stan Stalnaker is the Founder and Creative Director of Hub Culture Ltd, a social network that is the first to merge online and physical world environments. Hub Culture was created for and by the growing bands of people described in Stalnaker’s groundbreaking work in global consumer psychology. Previously at Time Warner, Stalnaker worked from 1996 through 2006 at Time Inc., focused on a variety of titles led by FORTUNE, including Money, Business 2.0, FSB, cnnmoney.com and multimedia platforms, handling international marketing operations first in Asia Pacific, then EMEA and Latin America. From 1999 to 2001, Stalnaker curated a web column in Asia Pacific for cnn.com and time.com called Culture on Demand, and he remains a regular contributor to magazines in North America, the Middle East, Asia and Australia. His views on P2P were named the lead Breakthrough Idea of 2008 by the Harvard Business Review, and other writings have appeared in the New York Times online, GQ, Internationalist, Capella, CNN Bespoke, Enigma and other publications.
Johannes Haus
Director Subscriptions, XING

XING is the leading European online business network. Over 8 million members use XING to do business, find jobs, and pursue a career. Johannes joined XING four years ago to see it rise from a small internet start-up to a profitable, publicly listed company with over 250 employees. As Director Subscriptions, he is responsible for XING’s core business of over 635’000 paying subscribers, which constitutes the majority of the company’s revenues.
Prior to this role, Johannes led the Corporate Development department where he prepared new market entries, led M & A projects and developed several new revenue streams for the company, notably the entry into the jobs market. Before coming to XING, he worked as a Business Developer in the Swiss telecommunications industry.
Lee Bryant
CEO, Headshift, part of Dachis Group

Headshift is Europe’s leading enterprise social computing consultancy, with over 5 years’ experience in designing, implementing and growing next generation social software solutions.
Lee co-founded Headshift in 2002 to focus on the emerging area of social software and social networking. Lee has been playing with words and computers since the age of 10, and has a strong belief in the empowering potential of the internet. He is also a board member of a social enterprise, Involve, and a trustee of the Foundation for Science Technology and Culture.
Anne McCrossan
Founder & CEO, Visceral Business

Anne McCrossan is the Founder of Visceral Business. She specializes in social business design management, the intangible assets of brands and is an expert in brand marketing within the finance industry. Anne’s been a senior advisor to Legal & General, AIB, Alliance & Leicester, State Street Bank and Royal & Sun Alliance in brand strategy and marketing over the last fifteen years. She’s spoken on compliance and communications issues within the financial sector and her work addresses the organizational development of businesses and brands in a networked age. Anne’s a founder member of Seth Godin’s private network community www.triiibes.com, that’s studying the implications of networks on organizations and brands. She’s also the author of the Changethis.com manifesto ‘Cracking The Genetic Code: A New Way Forward for Organiations’, ‘The Tribes Q&A’, an ebook produced in conjunction with Seth Godin called and ‘21 Ingredients for a Great Community’.
Arnould Moyne
Founder & CEO, FinRoad Financial Markets Network

Arnould has spent 15 years in the financial information industry providing trading, compliance and risk solutions (Fininfo, SIX-Telekurs), mainly as Marketing and Clients Relation Director. His passion for web 2.0 and specifically social networking lead him to co-found FinRoad. Today, he is CEO of FinRoad.
FinRoad is a fast growing networking site reserved for Financial Markets. Whether you are willing to sell, buy, find a job, invest or raise funds, smart matching tools that exist nowhere else narrow down thousands into a manageable number of real opportunities in one single click!
Matthias Kröner
Founder & CEO, Ficoba / Fidor Community Banking

Matthias Kröner is CEO of FIDOR AG since 2006, after it has been renamed from Kölsch, Kröner & Co. AG to FIDOR AG. Launch of Kölsch, Kröner & Co. AG: Business Development for businesses in the financial service segment was in 2003. 2001 until end 2002 Matthias was member of the board of DAB Bank AG. 1993 until 2002 development of DAB Bank AG (formerly Direkt Anlage Bank) as first European Discount-Broker and Direct-Bank: youngest bank director of Germany (1997). 1992 joining of the Bankhaus Maffei. Before that, career in hospitality in Munich and London as well as studies at among others, Cornell University New York
Wolfgang Jastrowski
Head Unite Communication and Collaboration, Swiss Re

Wolfgang and his team are responsible for the implementation of global standard solutions for Collaboration & Communication at Swiss Re. Point of origin was the Next Generation Collaboration Initiative, where he represented IT, that established a roadmap to pursue Swiss Re’s collaboration platform strategy. The first step in 2009 was the implementation of a Global Social Business Collaboration Platform based on Jive SBS. Plans for 2010 and beyond focus now on external collaboration channels (website, external communities) and unified content and communications. Before his role as head of Unite Collaboration & Communication he was leading Swiss Re’s Portal Solutions team.
Boris Janek
Online Marketing Manager, VR-NetWorld GmbH Internet Service Provider of the German Volksbanken Raiffeisenbanken (BVR)

Boris Janek is responsible for strategic online projects at VR NetWorld GmbH in Bonn (Germany). In this role he also advises banks and members of the cooperative financial services network, in particular the BVR. Early 2007 Boris starts blogging about Finance 2.0, Social Media and Social Banking. His blog www.finance20.de is one of a few Finance and Banking Blogs in Germany. As a trained sociologist he adessed questions like: Whether and how organisations and enterprises (especially Finance Companies) should use the social internet. Today he also gives lectures on the subjects Online Marketing, Social Media, Social Banking and Finance 2.0. In his main job, Boris helps local cooperative banks to understand and use social media. His thesis: The Internet is based on basic values and principles, which also apply to the idea of cooperatives and especially the Volksbanken Raiffeisenbanken. The use of the social internet gives local cooperative banks the opportunity to compete succesfully with direct banks, private banks such as non and near banks.
Click here for more information about the trainers of the Finance Masterclass!
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