SOMESSO
 
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Zurich 2008

Speakers

This agenda relates to the conference in Zurich, which has already taken place.
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To view further details about each speaker, please click on their photo or name.

Day moderators

Susan Kish
Social Networks Specialist


Peter Hogenkamp
Blogwerk AG Founder and CEO


Keynote Speakers

Frans van der Reep
Professor INHolland University; Senior Strategist KPN


Julie Meyer
Founder First Tuesday; Founder and CEO Ariadne Capital


Speakers

Bettina Kahlau
Director Marketing Strategy & Market Management, IBM Germany


Thomas Power
Ecademy, Chairman


David Terrar
Wordframe/ITBrix, Executive Director


Jon Mell
Enterprise Social Software Consultant, Headshift Ltd


Roman Geiser
CEO Burson-Marsteller Switzerland; Head of Affiliates & Acquisitions, EMEA


Roundtable Panel

René Rechtman
GoViral Group Managing Director


Joss Hertle
Head of Direct Sales, MySpace Germany


Wolfgang Jastrowski
Head Unite Communication and Collaboration, Swiss Re



Detailed profiles

Susan Kish

Social Networks Specialist
Susan Kish is an independent consultant with more than two decades of executive experience in social networks, financial services and building businesses.

  • has more than two decades of executive experience in social networks, financial services and building businesses
  • an experienced public speaker and facilitator at corporate events and universities, on topics including networks, innovation, and risk

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Peter Hogenkamp

Blogwerk AG Founder and CEO

  • Graduated in Information Management from University of St. Gallen in 1996
  • Co-founded Zurich-based Zeix AG, leading Swiss Usability Agency, in 2000
  • Founded commercial blog network Blogwerk AG in 2006

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Frans van der Reep

Professor INHolland University; Senior Strategist KPN
Frans van der Reep is famous for his concept leadership and ability to forecast market and technology trends. In the conference, he will:

  • put the Corporate Social Media development in the broader societal perspective
  • elaborate on the internal logic of what’s happening in our society and in the business arena
  • propose a framework for analysis that facilitates companies to analyze what activities should be ruled by what type of coordination principle.

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Julie Meyer

Founder First Tuesday; Founder and CEO Ariadne Capital
Ariadne Capital is an Investment and Advisory Firm focused on Digital Media and Entertainment; Communications Applications; Software and Services; and Life Services. Julie CEO, Ariadne Capital is:

  • World Economic Forum Global Leader of Tomorrow
  • Ernst & Young Entrepreneur of the Year 2000
  • an expert speaker on the topics like entrepreneurship, leadership and tech and media innovation

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Bettina Kahlau

Director Marketing Strategy & Market Management, IBM Germany
Bettina Kahlau is responsible in IBM for Strategy & Marketing for Global Business Services, the consultancy arm of IBM, and for Industries.

Previously she worked as Executive Assistant for 2,5 years for Martin Jetter, the current Country General Manager in Germany and Head of the German Board. Within this role, she managed the design and implementation of “The Greater IBM Connection” in Germany. This IBM worldwide initiative, developing a corporate social network for current and former IBMers, got footprinted through this German pilot. Bettina started her career at PricewaterhouseCoopers Consulting (PwCC),where she focused on Supply Chain Management, demonstrated over 5 years deep experience from strategy to execution, gained internal and external recognition and was within these last 2 years responsible for Business Development of “Procurement Optimization” in Central Europe (D, A, CH).

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Thomas Power

Chairman, Business Social Network “Ecademy”
An experienced business leader, who has successfully founded, built and sold a number of businesses in the e-Commerce, Social Networking and Call Centre arena.

  • He is involved at the heart of the changing way we do business in the 21st Century.
  • He believes in Corporate Social Media development and networking will be the key skill for business people in the future.
  • He feels as more of the working populations of the Western economies become self employed, it will be a case of Network or Starve

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David Terrar

Wordframe / ITBrix - Executive Director
Besides Wordframe and ITBrix, David heads up D²C, a consulting firm which provides social media consulting and Software as a Service, or web based solutions for content, collaboration, web publishing, and online accounting. In addition he is Executive Director of ITBrix LLC, the software company that creates WordFrame, the web publishing and collaboration platform for building better web communities. He is on the advisory board of SocialMediaTodayLLC. David has been in the software business for over 20 years, amongst others, he spent 9 years with IBM. David is a native of London’s East End, and has always lived in or around the city. His interests outside of work include music, film and supporting West Ham United.

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Jon Mell

Enterprise Social Software Consultant, Headshift Ltd
Jon has helped organisations with intranet sites since 1997 and is currently a Senior Consultant in Headshift’s Enterprise practice. At Headshift he helps organisations with the cultural and technical implementations of “next-generation intranets” moving people away from email and toward more social and informal means of communication.

Adoption has always been a core focus of his blog (http://jonmell.co.uk/) and the problem of getting business sponsorship for social software as well as widespread user participation and engagement.

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Roman Geiser

CEO Burson-Marsteller Switzerland; Head of Affiliates & Acquisitions, EMEA
Roman joined Burson-Marsteller in 1999 as Practice Leader Corporate Communications and Public Affairs and is now CEO and Market Leader of Burson-Marsteller Switzerland and its three offices in Zurich, Berne and Geneva. He consults various industrial and services clients and industry associations on public affairs issues and corporate communications. Prior to this position, he worked for Union Bank of Switzerland, Alusuisse and as Political Project Manager at the Society for the Promotion of Swiss Economy and its successor economiesuisse.

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René Rechtman

GoViral Group Managing Director
GoViral is a fast growing digital branded content distributor.

  • has worked in media, communications, management and the Internet in EMEA for more than 13 years and has worked with big brands like Dell, Apple, Coca-Cola, Colgate, BA, Ebay, Amex and Yahoo
  • an expert in Business Building, Internationalisation/expansion, Internet and Digital media, strategy, commercial deal making/structures, sales, International staff and client management

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Joss Hertle

Head of Direct Sales, MySpace Gemany
Joss is the Head of Direct Sales of MySpace.com Germany/ Fox Interactive Media Germany GmbH. His industry knowledge ranges from Online-advertising, Social Networking, Web 2.0 to brand-communities, Social Web Marketing consulting. Before MySpace, Joss worked in the Social Media and Entertainment industry, in Germany for over 11 years.

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Wolfgang Jastrowski

Head Unite Communication and Collaboration, Swiss Re
Wolfgang is a member of Swiss Re’s Next Generation Collaboration Taskforce and represents Global IT. The objective of the taskforce is to evaluate which elements of Collaboration are most beneficial for the company and to establish a roadmap for the upcoming years. Wolfgang and his team will be responsible for the implementation of standard solutions for communication and collaboration. Wolfgang has more than 14 years experience in Information Technology, namely in the Financial and Insurance sector and Consulting.

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