Zurich 2008
Agenda
This agenda relates to the conference in Zurich, which has already taken place.
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08.30 - 09.00
Coffee and Registration
09.00 - 09.15
Opening remarks by Arjen Strijker (organiser SOMESSO) and Susan Kish (day moderator)
09.15 - 10.00
KEYNOTE I: Frans van der Reep (KPN)
“From survival of the fittest to survival of the most cooperative”
10.00 - 10.45
KEYNOTE II: Julie Meyer (Ariadne Capital / First Tuesday)
“Value Creation through Social Media for Companies”
10.45 - 11.05
Coffee break
11.05 - 11.35
Speaker I: Bettina Kahlau (IBM)
“The Greater IBM Connection - IBM’s Social Media Tools”
11.35 - 12.05
Speaker II: Thomas Power (Ecademy)
“Shedding light on social networking for your business”
12.05 - 13.15
Lunch
13.15 - 14.15
12 Industry Startup Presentations: Moderated by Peter Hogenkamp (Blogwerk AG)
There are two places still remaining: please send us an email at startups@somesso.com soon if you’re interested!
14.15 - 14.45
Speaker III - David Terrar
“Building Sustainable Corporate Web Communities”
14.45 - 15.00
Coffee break
15.00 - 15.30
Speaker IV - Jon Mell (Headshift Ltd.)
“How To Get Started: Implementing Social Media in Your Organization”
15.30 - 16.00
Speaker V - Roman Geiser (Burson-Marsteller Switzerland)
“New Corporate Communication thinking: Why Corporations should stop talking to target groups and start creating dialogues with stakeholder groups.”
16.00 - 17.15
Roundtable Discussion. Moderated by Susan Kish.
- What can companies (big and small sized) do to be on top of corporate social media?
- How will the Corporate Social Media Strategy of a company impact their employees and external networks?
- The return of niche networks: what’s next?
Panel:
A) Rene Rechtman: GoViral
B) Joss Hertle: MySpace
C) Wolfgang Jastrowski: Swiss Re
17.15 - 17.25
Closing words
From 17.25
Networking - drinks and refreshments