Thursday, 5th November, 2009 at 12:21
Permalink | Posted by Judith under Presentations, Zurich 2009 | Add a comment »
Keywords: 2009, anne mccrossan, brand identity, smo09, social business design, SOMESSO Zurich 2009, visceral business, zurich
Thursday, 5th November, 2009 at 12:19
Permalink | Posted by Judith under Presentations, Zurich 2009 | Add a comment »
Keywords: collaboration, headshift, innovation, Lee Bryant, smo09, social business design, social medial tools, SOMESSO Zurich 2009
Wednesday, 30th September, 2009 at 10:30
Oliver Marks provides seasoned independent consulting guidance to companies on the effective planning of ‘Enterprise 2.0’ strategy, tactics, technology decisions and roll out. In this article, he talks about the challenges financial businesses are facing when implementing social tools and the benefits they gain when using them.
What advantages does ‘social business design’ bring to the financial enterprise?
Getting beyond the hype around social media and finding the core business value and potential that will bring efficiency, success and profit to your business is key to exploring this fertile area.
Social media is a catch-all term with overly broad connotations. The marketing and public relations world - always experts at publicity and messaging - use the term to describe word of mouth marketing online. Customer relationship management - long a tight margin for maximum client coverage business area - uses the term to define interacting with customers and listening to their online comments and conversations. (more…)
Permalink | Posted by Judith under Guest Articles | Add a comment »
Keywords: finance, Oliver Marks, social business design, ZDNet
