Thursday, 19th November, 2009 at 17:58
Social Media in Small Banking
As Boris Janek noticed in his reflection of SOMESSO Zurich 09, it is usually a challenge to bring social media experts and enthusiasts together with banking and finance professionals. Banks have always been hesitant with the adoption of new technologies (take automated teller machines and online banking as an example).
But there are also leading examples, like 1st Mariner Bank in Baltimore, MD. E-Commerce Manager Steven L. Kruskamp Jr. (interview at Maine Bank Expo) has successfully convinced and converted his superiors and peers and led 1st Mariner to become a “new shining star in social media PR”. (more…)