Blog entries tagged with "preview"
Monday, 2nd November, 2009 at 16:27
Dr. Benedikt Köhler, Director Digital Strategy & Research at ethority, German Brand Affinity Specialist in the field of Social Media, explains why Social Media is no fad, but here to stay! Benedikt is one of the keynote speaker at SOMESSO Zurich09 on November 3.
Social Media is not simply a phenomenon of our time, but a fundamental change in the world of communication. More and more people use online media to seek and exchange information on all aspects of life. As a consequence consumer behaviour is fundamentally influenced by Social Media. Consumers use the internet to find recommendations and advice before making purchase decisions. But what are the implications for the finance sector?
The financial crisis has lead to an enormous loss of trust in banks and the finance sector in general. Consumers no longer rely on the information offered by advisers. Instead they turn to social media to find answers to their questions and develop an idea of their own regarding the products and services they are offered. To regain lost trust and to build a strong bond with customers again, the finance sector has to engage in Social Media. These are four major fields in which banks will benefit from the use of Social Media tools: (more…)
Permalink | Posted by Judith under Guest Articles, Zurich 2009 | 1 Comment »
Keywords: Benedikt Köhler, customer service, employer branding, Ethority, human resources, preview, product research, smo09, social media, SOMESSO Zurich 2009, transparancy
Friday, 30th October, 2009 at 12:49
Christophe Langlois, speaker at SOMESSO Zurich 09 on Tuesday (Nov 3) is excited about the conference and shares this with us. Christophe is the founder of visiblebanking.com and will be talking about “Empowering bank service representatives with better tools for client facing initiatives and CRM” in his presentation.
Check out his full post here and watch the video below:
Permalink | Posted by Judith under Zurich 2009 | Add a comment »
Keywords: banking, Christophe Langlois, corporate social media, finance, preview, smo09, social media, SOMESSO Zurich 2009, Visible Banking
Thursday, 29th October, 2009 at 20:47
David Terrar is Executive Director at ITBrix and a well-known true social media expert (his blog) David is going to be the day-moderator at SOMESSO Zurich09 on November 3 this year. Below his views on how companies can bridge the gap between corporate culture and the “web 2.0 society”.
The upcoming SOMESSO for the banking and finance sector aims to bridge the gap between corporate culture and the ‘web 2.0 society’. Why is that important? Why is that necessary? Well, as we progress in to the 21st century, we live at a time of astonishing extremes and rapid change.
(more…)
Permalink | Posted by Arjen Strijker under Guest Articles, Zurich 2009 | 1 Comment »
Keywords: 2009, corporate culture, David Terrar, ITBrix, preview, smo09, SOMESSO Zurich 2009, web 2.0, Wordframe, zurich
Friday, 23rd October, 2009 at 16:16
Boris Janek, Online Marketing Manager of VR-NetWorld GmbH (Internet Service Provider of the German Volksbanken Raiffeisenbanken (BVR) explains, why social media should be on the agenda of banks and financial institutions. Boris will take part in the Roundtable Discussion at SOMESSO Zurich 2009 on November 3.
For the financial sector, social media is not yet on the agenda. Although the relevance of the social internet has been recognized, so far only a few banks have entered the social media stage. The reasons for this are obvious: the financial crises and the fact that banks traditionally operate mysteriously rather than transparently. Nevertheless, banks will use social media. And that´s not all: within a short time, social media will be as common as using the telephone, email or online banking. It needs little fantasy to find several reasons for this, too. (more…)
Permalink | Posted by Judith under Guest Articles, Zurich 2009 | Add a comment »
Keywords: 2009, Boris Janek, How will banks utilize social media?, preview, smo09, social media, SOMESSO Zurich 2009, zurich
Monday, 12th October, 2009 at 14:24
Matthias Kröner is CEO of Ficoba - one of the SOMESSO “Entrepreneurs to Watch”. In this post he explains - in plain English - what Ficoba offers and the general emergence & importance of community banking. Matthias will be presenting Ficoba at SOMESSO Zurich 2009 on November 3.
FIDOR COMMUNITY BANKING is the result of a) the current market crisis and b) of changing customer online behaviour patterns. In a consequence to both developments, we see a clear need for something, that we call “COMMUNITY BANKING”: a new “self-understanding” for banks AND necessarily a modified self-understanding for banking customers.
Let me show you, how that looks like and what the customer’s advantage is out of that:
Firstly, we are a regulated bank. That sounds boring. But: Talking and Dealing with costumers money needs a professional and supervised partner. Customers must know, that we are a sustainable partner, of which the BAFin controls management and shareholders. (more…)
Permalink | Posted by Arjen Strijker under Guest Articles | Add a comment »
Keywords: 2009, banking, community bank, Fidor, finance, Matthias Kröner, preview, smo09, SOMESSO Zurich 2009, switzerland, zurich
