Obwohl die Konferenz in Englisch abgehalten wurde, haben sich Benedikt Köhler und Wolfgang Jastrowski bereit erklärt ihre Erfahrungen mit social media auch ein mal auf Deutsch zu teilen. Vielen Dank dafür.
At SOMESSO Zurich 2009 some of the speakers took a few minutes to share their knowledge off-stage. We don’t want to withhold these exclusive interviews from you and hope that you will get some useful insight out of them. We sure did!
As Boris Janek noticed in his reflection of SOMESSO Zurich 09, it is usually a challenge to bring social media experts and enthusiasts together with banking and finance professionals.
Banks have always been hesitant with the adoption of new technologies (take automated teller machines and online banking as an example).
But there are also leading examples, like 1st Mariner Bank in Baltimore, MD. E-Commerce Manager Steven L. Kruskamp Jr. (interview at Maine Bank Expo) has successfully convinced and converted his superiors and peers and led 1st Mariner to become a “new shining star in social media PR”. (more…)