Thursday, 5th November, 2009 at 12:19
Permalink | Posted by Judith under Presentations, Zurich 2009 | Add a comment »
Keywords: collaboration, headshift, innovation, Lee Bryant, smo09, social business design, social medial tools, SOMESSO Zurich 2009
Monday, 19th October, 2009 at 17:28
The “Risk Talk” series, held at the Swiss Re Centre for Global Dialogue, brings together international experts and practitioners to discuss current and future economic, political and societal risks, and opportunities.
We are pleased to announce the upcoming Risk Talk on the topic Collaboration in Finance. It will be held at the Swiss Re Centre for Global Dialogue in Rüschlikon on Monday, 2 November 2009, 6.00 pm . (Entrance is free).
During the Risk Talk, SOMESSO speakers Marilyn Pratt (Community Evangelist at SAP in New York) and Anne McCrossan (Founder of Visceral Business) will discuss opportunities of Finance2.0 Communities in Finance and Banking and give a preview of what they will be talking about during the SOMESSO conference on November 3. A panel discussion with the invited guests and the audience will follow the presentations.
Click below, if you want to see Marilyn Pratt and Anne McCrossan at SOMESSO Zurich 2009 on November 3:
Permalink | Posted by Arjen Strijker under Zurich 2009 | Add a comment »
Keywords: 2009, banking, collaboration, conference, finance, pre-event, smo09, SOMESSO Zurich 2009, SwissRe, zurich
Tuesday, 23rd June, 2009 at 19:24
This post forms part of a series of guest articles by experts in different fields around business and social media.
Anne McCrossan, founder of Visceral Business, is a branding and change management consultant with a dizzying track record and client list. After reading her recent article on ‘Recalibrating Organizations’, I interviewed her with the goal of drawing out some of her ideas around change and corporate leadership for a SOMESSO guest article.
The resulting hour-long conversation is published here as a 3-part series. Part 1 examined how companies need to move from pushing a message to galvanizing people around an idea; part 2 explored in more detail why companies need real values. This final part looks in more detail at how organizations structured around values and relationships work in practice.
Scaling whole-company community outreach
If an organization’s overriding purpose and values are clear, then you will see people self-selecting as potential community leaders. These individuals will not necessarily be your employees: you must seek out and cultivate those that have the most committed affinity with your brand - these are the most important members of your community. This has implications for your approach to recruitment: as people move closer to your organization, you can start thinking about relationships that should be funded because they’re valuable - employing the people who are already committed. In this way you will build business around affinity as opposed to structure. And, like cell division, this kind of community building is infinitely scalable.
(more…)
Permalink | Posted by Mary under Guest Articles | Add a comment »
Keywords: anne mccrossan, brand management, branding, change management, collaboration, recalibrating organizations, social branding, social business, social enterprise, social media, visceral business
Monday, 8th June, 2009 at 17:31
This is a guest post by Frans van der Reep, Professor at InHolland University.
Social Companies
The Internet is changing the way we organize work. It is shifting the requirement for what we
call the ‘schedule push’ and the hierarchical organisation that it implies, and therefore it is
removing the type of control that is conventionally used to match resources to tasks, and customer
demand to supplies and services. Organisational hierarchies have become too expensive to sustain,
and in many cases their style of coordination is simply no longer necessary. The cost complexity of
the industrial complex starts to outweigh the benefits and the Internet is making it redundant.
(more…)
Permalink | Posted by Mary under Guest Articles | 1 Comment »
Keywords: collaboration, corporate social media, Enterprise 2.0, Frans vd Reep, future, INHolland University, social business
Thursday, 4th June, 2009 at 16:48
Link: 
In this SOMESSO London 09 video Headshift CEO Lee Bryant talks about how social technologies can help companies to adapt to the new challenges and opportunities of the 21st century. (more…)
Permalink | Posted by Mary under London 09 | Add a comment »
Keywords: 2009, collaboration, corporate social media, Enterprise 2.0, headshift, Lee Bryant, london, smo09, social technology, SOMESSO London 2009
