In case you missed the first SOMESSO in Zurich end of October, no worries. Check out the opinions of the interviewed participants below for a clearer insight into the event and feel free to share it and / or comment on it. In the meantime, we’ll continue building SOMESSO London on May 15 and SOMESSO Barcelona in September `09. Thanks!
We’re delighted to be able to present the video which made for us at our first conference in Zurich at the end of October 2008!
Swiss advertising publication “Werbewoche” published a German-language article in review of our conference in Zurich in November, entitled “Im Internet geht es um Leute” (”In the internet, it’s all about people”). You can download a two page PDF version of the article here:
To get an impression about the first SOMESSO event, just visit the official SOMESSO photo library on Flickr! http://bit.ly/vZwR
The presentation podcasts will be uploaded soon too.
Towards Survival of the most Cooperative…
One of the curious and appealing business trends for me is that the web 2.0 and corporate social media foster ‘togetherness’ in the business arena and almost force us to really cooperate instead of struggle. Why? The Internet induces market price cuts up to 40% due to more market transparency. Good examples how this works are airline tickets and dinky toys. Because of this price fall companies cannot afford inproductive overhead and internal politics anymore. This type of non value adding activities would put them out of business at once in the digital world! So, the game is no longer about survival of the fittest but about survival of the most cooperative. The game is not about ‘taking’ and ‘having’. It is about ’sharing’ and perhaps even ‘giving’!! It’s not about reciprocity. It’s about trust. Not only about being reactive and reacting. Also about creating. I feel this is the reason that topics like personal leadership (Covey!) and having a spiritual life are on the business agenda again. Spirituality as a pre-condition for economic development and earning power….the holy books almost entering the board rooms. Who would have thought that 15 years ago… Fascinating!!!
Frans van der Reep