Archive for the 'Guest Articles' Category
Wednesday, 11th November, 2009 at 16:54
Boris Janek, Teilnehmer an der Roundtable Diskussion der Somesso Zurich 09 reflektiert über die Konferenz. Vielen Dank an dieser Stelle für Lob und Kritik.
If you are ready to allow that (Originaler Beitrag)
Die Somesso09 in der Nachbetrachtung
Die Somesso 2009 in Zürich ist vorbei. Es war eine sehr gelungene und hochkarätige Veranstaltung in einem kleinen aber dafür qualitativ absolut hochwertigem Rahmen. Die Teilnehmer setzten sich überwiegend zusammen aus Angehörigen von Beratungsunternehmen, Social Media Profis, Agenturen, einigen wenigen Entrepreneuren und noch weniger Angestellten von Banken. (more…)
Permalink | Posted by Judith under Guest Articles, Zurich 2009 | 1 Comment »
Keywords: Boris Janek, documentation, review, smo09, SOMESSO Zurich 2009
Friday, 6th November, 2009 at 13:45
After attending, participating in and hosting the SOMESSO Zurich conference earlier this week, David Terrar, Executive Director at ITBrix and a well-known true social media expert, gives a strong example of a smart organization (original post) - Swiss Re. The article is a reaction to an ongoing conversation throughout the two day event which included (among others) Anu Elmer - Senior Communications Consultant at Swiss Re.
On Monday In Zurich during SOMESSO’s Web 2.0 University™ based masterclass delivered by Jim Benson, one of the attendees related her company’s adoption of Social Media. I was soaking up the material and offering Jim a little help, as we have just started to represent Hinchcliffe and Web 2.0 University™ in the UK. One of the weaknesses that we currently have in the enterprise 2.0 or “social media in business” space is not enough good case studies, with the existing pantheon of stories being recycled too much. That’s one of the reasons that Susan Scrupski’s 2.0 Adoption Council initiative is attracting such a buzz at places like the Enterprise 2.0 Conference in San Francisco. (more…)
Permalink | Posted by Arjen Strijker under Guest Articles, Zurich 2009 | Add a comment »
Keywords: smo09, SOMESSO Zurich 2009, SwissRe
Tuesday, 3rd November, 2009 at 01:28
David Terrar ist Executive Director von ITBrix und ein echter Social Media Experte (sein Blog). David wird dieses Jahr Moderator der SOMESSO Zurich09 am 3. November sein. Im Folgenden seine Ansichten darüber, wie Firmen die Kluft zwischen Unternehmenskultur und der “Web 2.0 Gesellschaft” überbrücken können.
Die bevorstehende SOMESSO Konferenz für den Banken- und Finanzsektor hat es zum Ziel, die Kluft zwischen Unternehmenskultur und “Web 2.0 Gesellschaft” zu schließen. Warum ist das wichtig? Warum ist das notwendig? Nun, während wir in das 21. Jahrhundert voranschreiten, leben wir in einer Zeit der überwältigenden Extreme und des rasanten Wandels. Globalisierung, Klimawandel und der Fortschritt in Kommunikations- und modernen Technologien werden von der Kreditkrise gefolgt, welche solche tiefgreifenden Konsequenzen für unsere Industrie hat. Diese Ereignisse vereint bilden das perfekte Komplexitätsgewitter. Nirgends ist es offensichtlicher als an dem sich wandelnden Arbeitsplatz. Mit Beginn von vereinfachtem Zugriff auf Breitbandverbindungen, dem Aufschwung von Cloud Computing, der uns sofortigen Zugang zu Dienstleistungen gibt und Infrastruktur über das Web liefert; und dem Nutzen von Social Media Tools, die es uns ermöglichen in neuen Wegen zu verknüpfen und zusammen zu wirken, hat sich die Art und Weise wo, wie und mit wem wir arbeiten grundlegend verändert. (more…)
Permalink | Posted by Judith under Guest Articles, Zurich 2009 | 1 Comment »
Keywords: David Terrar, ITBrix, smo09, SOMESSO Zurich 2009, Unternehmenskultur, web 2.0, Wordframe
Monday, 2nd November, 2009 at 16:42
Stan Stalnaker, Founder and Creative Director of Hub Culture, explains why Hub Culture started a new digital virtual currency - Ven.
The world has undergone several large financial shocks in recent years that have changed the landscape of credit and our perception of the finance industry. While severe, these shocks have helped to cloud views on a much larger shift underway that is led by technology. Much in the way that communications have been flattened and democratized by the Internet, signs are emerging that the same forces are beginning to reshape our relationship with banking and finance, maybe even the concept of money itself. (more…)
Permalink | Posted by Arjen Strijker under Guest Articles, Zurich 2009 | Add a comment »
Keywords: 2009, future, Hub Culture, revolution, smo09, SOMESSO Zurich 2009, Stan Stalnaker, virtual currency, zurich
Monday, 2nd November, 2009 at 16:27
Dr. Benedikt Köhler, Director Digital Strategy & Research at ethority, German Brand Affinity Specialist in the field of Social Media, explains why Social Media is no fad, but here to stay! Benedikt is one of the keynote speaker at SOMESSO Zurich09 on November 3.
Social Media is not simply a phenomenon of our time, but a fundamental change in the world of communication. More and more people use online media to seek and exchange information on all aspects of life. As a consequence consumer behaviour is fundamentally influenced by Social Media. Consumers use the internet to find recommendations and advice before making purchase decisions. But what are the implications for the finance sector?
The financial crisis has lead to an enormous loss of trust in banks and the finance sector in general. Consumers no longer rely on the information offered by advisers. Instead they turn to social media to find answers to their questions and develop an idea of their own regarding the products and services they are offered. To regain lost trust and to build a strong bond with customers again, the finance sector has to engage in Social Media. These are four major fields in which banks will benefit from the use of Social Media tools: (more…)
Permalink | Posted by Judith under Guest Articles, Zurich 2009 | 1 Comment »
Keywords: Benedikt Köhler, customer service, employer branding, Ethority, human resources, preview, product research, smo09, social media, SOMESSO Zurich 2009, transparancy
