I’d just like to thank Arjen for organizing such a great day! Although I was busy for most of the day taking pictures of the event, I was also able to enjoy the great speakers, find out about some cool new ideas from the startups, meet some friendly new people and put faces to the Twitter people we all exhange messages with every day. Look forward to the conference photos coming online at the beginning of next week and the videos coming soon; if you were with us today in Rüschlikon, and have your own photos to share, please add them to our Facebook and Flickr groups!
Next in our series of profiles of people speaking at our conferences, we’d like to introduce the CEO of media partner Burson-Marsteller Switzerland: Roman Geiser. Roman will be speaking at the Zurich conference on 31st October with the theme “New Corporate Communication thinking: why corporations should stop talking to target groups and start creating dialogues with stakeholder groups”.
Roman joined Burson-Marsteller in 1999 as Practice Leader Corporate Communications and Public Affairs and is now CEO and Market Leader of Burson-Marsteller Switzerland and its three offices in Zurich, Berne and Geneva. He consults various industrial and services clients and industry associations on public affairs issues and corporate communications. Prior to this position, he worked for Union Bank of Switzerland, Alusuisse and as Political Project Manager at the Society for the Promotion of Swiss Economy and its successor economiesuisse.
Here’s a short film, featuring questions and answers with Roman on the theme of Corporate Social Media, made by the Crossmedia team in Bern specifically for SOMESSO. (If the Vimeo connection is slow, the video is also available at YouTube and Google Video.)
We’ve had a request for more detailed information about how to get to the conference this Friday using public transport, so we’re more than happy to oblige! As well as the German language directions and map on the website of the GDI, here are some easy to follow details. Please note that we can’t be held accountable for delays or cancellations involving the public transport system… although the conference is being held in Switzerland, so we doubt that you will encounter any difficulties
We’re delighted to be able to profile the startup companies who will be joining us at the end of the week in Zurich, to present themselves and speak on the subject of their use of social media tools. (more…)
Tired of dragging that brick of a laptop around from conference, to meeting, to conference?
It seems that having a laptop goes hand-in-hand with being part of the corporate world. Perhaps businesses should have a chiropractor on staff.
But, according to the Wall Street Journal, maybe it’s time to consider leaving your laptop behind when you travel. Smartphones are, according to the article, starting to take the place of laptops.
The article says some use their laptops to do “heavy-duty” computing, like putting together PowerPoint presentations, but then leave them in their hotel rooms and take the smartphones when visiting clients. Others, in some cases, have dumped their laptops entirely and use their smartphones for all of their work on the road.
“Faster Internet connections over wireless 3G networks are getting more pervasive. Cutting-edge devices like Apple Inc.’s iPhone are sporting bigger, touch-sensing screens that make it easier to surf the Web. And mobile software is finally getting good enough for users to get their work done when they’re on the go.”
But, don’t bet on the laptop’s absolute demise just yet. The WSJ says that the usefulness of large screens and keyboards will keep the devices popular. I can attest to that. I have an HTC Touch that I barely use. The phone’s stylus and minuscule keyboard drives me nuts. Arjen, need a babysitter for your iPhone during the conference?
So, what are you bringing to SOMESSO? Laptop? Smartphone?
